Digital marketing has risen in popularity over the past years. Today, more people rely on the internet and online marketing platforms for their information and shopping needs.

Globally, there are around 4.66 billion active internet users and approximately 2.05 billion online shoppers. As internet usage and digital market penetration continue to grow across age groups and locations, both small to medium sized businesses (SMBs) and industry giants are harnessing the power of search engine optimization (SEO) and online advertising platforms to find new growth opportunities.